The Use Case

You're in sales -- a BDR, account executive, sales manager, or a founder doing your own selling -- and the outbound process is eating your pipeline alive. Researching prospects, writing personalised emails, following up (and following up again), updating CRM records, and preparing for calls all take time away from the one thing that closes deals: talking to customers. HireClaws deploys a sales agent that handles the research, outreach, and follow-up cycle via ClawEmail while you focus on conversations and closing.

The Pain Point

Salespeople spend only 28% of their time actually selling.

For startups and small businesses without a dedicated sales team, the founder is doing all of this alone.

How HireClaws Solves This

Deploy a Sales Claw -- an agent with its own ClawEmail that handles outbound sales operations:

1. Prospect Research

Give it a target company or industry. The agent researches the prospect: company size, recent news, decision-makers, and relevant pain points. Creates a prospect brief in Google Docs.

2. Personalised Outreach

Using the research, the agent drafts personalised first-touch emails. Not templates with a {firstName} merge tag -- genuinely personalised based on the prospect's company, role, recent activity, and likely pain points. Sends via ClawEmail.

3. Follow-Up Sequences

If no response after 3 days, the agent sends a follow-up. Then another after 5 days. Each follow-up is different -- adds new value, references a different angle, or includes a relevant resource. All managed automatically.

4. Response Handling

When a prospect replies (positive, negative, or "not now"), the agent categorises the response, updates the pipeline tracker, and alerts you via Telegram. Positive replies get flagged immediately so you can jump in for the human conversation.

5. Pipeline Tracking

Maintains a Google Sheet with every prospect: stage, last touchpoint, next action, response history, and notes. Your "CRM" that actually stays up to date.

6. Meeting Prep

Before a sales call, the agent emails you a prep brief: prospect background, previous interactions, their likely objections, and suggested talking points.

Why ClawEmail Matters Here

This is where ClawEmail is a game-changer for sales. Your outreach comes from a real email address -- yourname@company.clawemail.com -- not a mass-mailer. Prospects can reply directly and their response goes to the agent, which triages it. Compare this to tools like Apollo or SalesLoft where replies often get lost in a shared inbox or filtered as promotional. ClawEmail gives your outreach the deliverability and credibility of personal email with the automation of a sales platform.

Agent Setup

What You Need

Step-by-Step

  1. Deploy your agent at hireclaws.com -- Claude recommended for natural, non-salesy copy
  2. Configure your sales context via Telegram:
You are the sales development agent for [Company Name].

Our product: [What you sell and who it's for]
Our ICP: [Ideal customer profile -- industry, company size, role]
Our value prop: [Key benefit in one sentence]

My details:
- Name: [Your name]
- Role: [Your title]
- Company: [Company name]
- LinkedIn: [URL]
- Website: [URL]

Email style:
- Short (3-5 sentences max for first touch)
- Conversational, not salesy
- Always reference something specific about the prospect
- CTA: soft ask (quick chat, 15-min call, would this be useful?)
- Never use: "I hope this email finds you well", "touching base",
  "circle back", "low-hanging fruit", or any other sales cliches
- Sign off with first name only

Follow-up cadence:
- Day 0: First touch
- Day 3: Follow-up 1 (different angle)
- Day 7: Follow-up 2 (share relevant resource)
- Day 14: Break-up email (last touch, leave door open)
  1. Upload your prospect list -- Google Sheet with company, contact name, email, LinkedIn
  2. Or describe your ICP and let the agent research prospects for you

Suggested Agent Team (Multi-Agent Setup)

Agent Role ClawEmail
Researcher Prospect research, company analysis, contact finding research@clawemail.com
Outreach Personalised emails, follow-up sequences, response handling yourname@clawemail.com

The Researcher finds and qualifies prospects, creates briefs, and passes them to the Outreach agent. The Outreach agent writes and sends personalised emails based on the research.

Skills Configuration

agent_name: Sales Claw
model: claude
skills:
  - name: prospect_research
    trigger: "When new prospect is added to list"
    action: >
      Research the prospect:
        - Company: What they do, size, funding, recent news
        - Person: Role, background, likely responsibilities
        - Pain points: Based on their industry and role
        - Connection points: Mutual connections, shared interests, recent posts
      Create a prospect brief in the pipeline sheet.
      Tag as "ready for outreach" when complete.
    tools: [google_sheets, google_docs]

  - name: personalised_outreach
    trigger: "When prospect is tagged 'ready for outreach'"
    action: >
      Draft a personalised first-touch email using prospect research.
      Include:
        - Specific reference to the prospect's company or situation
        - Brief value proposition relevant to their pain point
        - Soft CTA (not "book a demo" -- more "would this be useful?")
      Send via ClawEmail.
      Log in pipeline tracker: date sent, email content.
    tools: [clawemail, google_sheets]

  - name: follow_up_sequence
    trigger: "Day 3, Day 7, Day 14 after first touch (if no response)"
    action: >
      Day 3: Follow-up with a different angle or insight.
      Day 7: Share a relevant resource (case study, article, data point).
      Day 14: Break-up email ("If the timing isn't right, no worries").
      Each follow-up is unique -- never just "bumping this to the top".
      Log all touchpoints in pipeline tracker.
    tools: [clawemail, google_sheets]

  - name: response_handling
    trigger: "When prospect replies"
    action: >
      Categorise response:
        - INTERESTED: Alert via Telegram immediately. Draft reply for review.
        - MEETING REQUEST: Forward to scheduling agent or alert you.
        - NOT NOW: Log "nurture" status. Schedule follow-up in 30/60/90 days.
        - NOT INTERESTED: Log and respect. Remove from sequence.
        - OUT OF OFFICE: Note return date, reschedule follow-up.
      Update pipeline tracker with response and next action.
    tools: [clawemail, google_sheets, telegram]

  - name: pipeline_report
    trigger: "Every Monday at 8am"
    action: >
      Compile weekly sales activity report:
        - Emails sent this week
        - Responses received (by category)
        - Meetings booked
        - Pipeline by stage
        - Top prospects to focus on this week
      Email report to you. Include any prospects going cold.
    tools: [google_sheets, clawemail, google_docs]

  - name: meeting_prep
    trigger: "2 hours before scheduled sales call"
    action: >
      Compile meeting prep brief:
        - Prospect background (from research)
        - All previous touchpoints and their responses
        - Likely objections and suggested responses
        - Key questions to ask
        - Competitive landscape (if relevant)
      Email brief to you.
    tools: [google_sheets, google_docs, clawemail, google_calendar]

Example Interactions

You (via Telegram):

Add these 5 companies to the outreach list. Our ICP contact is the Head of Engineering:

Sales Claw:

Researching all 5. I'll have prospect briefs ready within the hour and begin outreach once research is complete.

Sales Claw (1 hour later, via Telegram):

Research complete for all 5. Found contact details for 4/5. CloudPeak Systems -- couldn't find a Head of Engineering. They have a CTO (Sarah Chen). Use her instead?

You:

Yes, go with the CTO.

Sales Claw sends first-touch email via ClawEmail:

Hi Marcus,

Saw DataBridge just launched the v3 API -- the throughput numbers look impressive. Curious if your team is managing the monitoring infra in-house or looking at options.

We help engineering teams like yours cut monitoring setup time by 70% -- [one-sentence explanation of how].

Would a 15-min walkthrough be useful, or is this already sorted?

[Your name]

3 days later, no response. Follow-up:

Marcus -- one more thought. Noticed your team's been hiring SREs (saw the job posts). Usually that means monitoring infra is getting complex. We helped [similar company] reduce their SRE toil by 40%.

Happy to share the details if helpful. If not, no worries at all.

[Your name]

Marcus replies:

"Yeah, monitoring is a pain point for us right now. Let's chat."

Sales Claw (immediately, via Telegram):

POSITIVE RESPONSE from Marcus Chen, Head of Engineering at DataBridge. He's interested in a chat about monitoring. Want me to propose times, or will you handle from here?